In a world where user expectations are constantly evolving, the importance of holistic customer communication strategies cannot be overstated. Gone are the days when just checking the omni-channel box was enough. Today, customers are seeking personalized, branded, and secure interactions from the companies they interact with on a daily basis.

Join us as we explore how businesses can harness the untapped potential of their app as a new communication channel. SMS communications from an unrecognizable number with a link is often ignored as consumers become more fearful of phishing attempts, or just plain spam. However, when they receive a notification from a known mobile app, they’re far more inclined to open it – it’s familiar and trusted, representing a higher level of security and a more branded experience.

In this webinar, we'll delve into the transformative power of integrating your customer communication seamlessly within your web and mobile applications, and understand why digital leaders are leveraging their apps across the customer journey.