Tune in for a special B-to-B edition of our year-end trend chat where we look ahead to 2025 and unpack the trends that will change the face of business events in the new year. In this candid video conversation, we’ll dive into the data, sentiment, technology and cultural shifts driving the biggest changes in B-to-B event, and we’ll share dozens of takeaways including:

You’ll learn how to:

• Practical uses for AIthat will amplify attendee engagement


• Fresh ways—and reasons—to leverage incentive events


• Smart budget strategies for rising (and plateauing) budgets


• Easy tips for making your event accessible to neurodivergent audiences


• Thoughtful ways to make events more sustainable


• New ideas to shake up how content is delivered at events


• Plus some fresh year-end stats