WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

Brett W. Josephson, Ph.D., is the Associate Dean for Executive Development in the School of Business at George Mason University. In this role, Brett oversees the school’s portfolio of custom executive development programs for the federal government, private corporations, and individuals. Under his leadership, Executive Development has made a stronger strategic emphasis on serving the local D.C. market with tailored programming specific to federal agencies; tying together Mason’s strengths in the issues surround government contracting and the federal ecosystem.
His research interests focus primarily on the interface of marketing and firm financial performance, with special attention paid to the interface between firms and the federal government. Specifically, he researches the contracting and exchange dynamic between firms and the federal government (i.e., government contracting) as well as how firms manage their regulatory environment (lobbying, PACs, political spending, etc.). Brett’s research has appeared marketing’s most premier journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research, among others.