Webinar: How Visual Lab is setting the global standard for product visualisation by Octomedia

Octomedia

How Visual Lab is setting the global standard for product visualisation

About

Join the webinar to explore how 3D product renders are transforming the face of FMCG marketing.

When

Wednesday, March 5, 2025 · 11:00 a.m. Sydney (GMT +11:00)

Agenda

How 3D visualisation is enabling faster iterations, cost-effective experimentation, and enhanced creativity.
Significantly enhance your online product presentations, driving higher engagement and conversion rates with 3D visuals.
A comprehensive cost-benefit analysis, helping you determine the most effective and cost-efficient approach for your FMCG brand.

Presenters

Mark Henderson

General Manager, Visual Lab

A results-oriented and entrepreneurial leader with over 30 years of experience in FMCG across the UK and Australia. As the General Manager of Visual Lab, Mark drives innovation and business growth, utilising his extensive industry expertise to deliver transformative solutions for FMCG brands.

Scott MacGregor

Digital eCommerce Manager, PepsiCo

Working as PepsiCo's eCommerce Snack Marketing Manager, Scott oversees the eCommerce execution of brands like Smith's, Doritos and Twisties across Woolworths, Coles, Amazon and UberEats. With a career including stints at Luxottica, Google and M&C Saatchi; he’s passionate about bringing his wealth of digital and performance media knowledge to the Australian Retail landscape.

Stephanie Chadwick

Features & Premium Editor, Inside FMCG

Stephanie Caite Chadwick is an Editor of features and premium content at Inside FMCG and Inside Retail. She contributes to Inside Retail’s content for paid subscribers and is the Editor of Inside FMCG’s quarterly print magazine. As part of Inside Retail’s and Inside FMCG’s editorial team, Stephanie has covered numerous retail conferences, brand launches, fashion weeks, earnings reports as well as executive interviews.

Inside FMCG

Inside FMCG is Australia’s leading website and email newsletter for those in the business of grocery, convenience, pharmacy and impulse shopping.

Content is delivered daily directly to the inbox of its subscribers, keeping them informed with the latest industry news and events, as well as providing them with detailed information such as retail news, supplier news, new product launches, consumer campaigns, HR movements and more.

Tracing its rich history back 60 years from its roots as Foodweek magazine, Inside FMCG online and quarterly magazine was launched back in 2015 and is today the most current source of industry news and events in the industry.

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