Juha Saarinen, Columbia Road – AI-driven & customer-centric growth with concrete use cases

Juha Saarinen began his career as an IT consultant, developing custom software solutions for clients. After a successful consulting career, Juha took on leadership roles in major Finnish ecommerce companies and he, for example, automated customer engagement for one of Finland's largest ecommerce operators using customer data, AI capabilities, and experimentation methods. In 2024, he was honoured with the 'Vuoden datakuiskaaja' award by the Digital Commerce Finland community. At the Digital Commerce Forum, Juha discussed building a scalable growth engine using AI and automation, including concrete use cases and practical demonstrations of generative AI.