"Oh, man, I'm watching this great new show."
"Oh cool. What's it on?"
When someone asks that question now, they don't mean: "What channel?"
They mean: "What streaming service?"
That's a sign of some seriously changing times. Connected Television (CTV) is becoming the norm, and as the shift from traditional TV to CTV solidifies, marketing has begun to change. In this webinar, we'll explore what the inevitable domination of CTV means for online advertising and marketing.
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