Travel DAZE 2020 - Applying the ‘rear-view mirror rule’ in 2020

The hotel industry has been flipped on its head after a turbulent 2020 and, like so many organisations, hotel operators have had to re-think their businesses at every level.

This has presented enormous challenges but, equally, some positive opportunities to focus more on the things that really matter, including people, sustainability and the communities in which the hotels operate.

Karina O’Gorman, IHG’s Head of Corporate Responsibility for EMEAA, Global Community Impact and ESG Reporting & Engagement, shares some insights around what the short- and long-term legacy of 2020 will be, and how IHG has applied the ‘rear-view mirror rule’ to ensure that it can look back and be confident in how it managed through the industry’s most challenging year on record.