About
Join AdExchanger and DISQO for an exclusive look at The State of Programmatic Measurement, where we uncover the latest research on the challenges and opportunities shaping the future of programmatic advertising.

Programmatic advertising has revolutionized media buying, but measurement has not kept pace—leading to blind spots, fragmented data, and growing concerns over accuracy and attribution. How do advertisers navigate an increasingly complex ecosystem while ensuring reliable, future-proof measurement?

In this webinar, we’ll explore findings from AdExchanger and DISQO’s newest industry study, which surveyed brands and agencies about the state of programmatic measurement today, the challenges they face, and the solutions they are prioritizing.
When
Thursday, March 20, 2025 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Sean Adams
SVP, Ad Measurement at DISQO
Sean Adams, a seasoned ad tech industry leader, is Senior Vice President of Ad Measurement at DISQO. He drives client growth through customer insights and digital behavior analytics. Previously, Sean held leadership roles at GumGum, Roku, Amobee, The Trade Desk, and Google, where he developed expertise in cross-functional team leadership, global sales, and ad measurement solutions.
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Anthony Vargas
Senior Editor at AdExchanger
Anthony covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.
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