Philip Morris International: The Road to Digital

ABOUT THIS WEBINAR
Listen to the story of how PMI, a leading international tobacco company, is reinventing its approach to Travel Retail by leveraging digital technologies to enhance legal age adult smokers' travel retail experience. Co-presented with PLAY retail agency.
ADDITIONAL INFO
  • Duration: 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Enrique Luna

    Manager Digital Strategy and eCommerce, PMI Duty Free
    Throughout his 15+ year career in Travel Retail with PMI, 'Kique' has been focused on exploring new approaches to do business globally across various functions including Supply Chain and Sales & Marketing. More recently he has been leading the...
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  • Webinar hosting presenter

    Mark Howell

    Managing Director, PLAY - a strategic retail design agency
    Mark is passionate about creating online and offline consumer experiences which aim to establish meaningful relationships between shoppers and brands. He believes that strategic retail design has the power to drive traffic, promote brand...
    Full Profile
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