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About This Webinar
Sustainability is top of mind for manufacturing leaders, and many organizations have already set aggressive goals to reduce the environmental footprint of their operations. With their intent defined, manufacturers are now challenged to define the actions and technologies needed to reduce waste, resource consumption, and emissions.

In this session, Microsoft and Cognite will discuss the role digital platforms play in helping manufacturers achieve today’s goals while also building a foundation for sustainable growth in the future. We will also highlight the success that’s already occurring in the industry and outline how leading manufacturers have been able to accelerate their initiatives.
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Paula Doyle
Senior Vice President of Sales and Marketing at Cognite
Paula also sits on the Executive Management Team. Doyle joined Cognite in 2018 & prior to that has held a variety of roles within the industry for companies such as ABB and Siemens, in Norway and the Middle East. During her time in the Middle East, Doyle established and ran a non-profit industrial technology organisation.

Doyle has a deep knowledge of industrial software space and digitalization processes in heavy-asset industries, and holds a PhD in Computer Engineering from the University of Limerick.
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Scott Birch
Editorial Director at BizClik Media Group
Creative media professional with 25 years of diverse international experience in Europe, the Middle East and Asia. I have edited daily, weekly, monthly and annual print titles, ranging from daily newspapers to glossy celebrity magazines, niche B2B magazines and luxury lifestyle publications. An early adopter of digital – creating web content since 1996 – I have also created digital app magazines, smartphone apps and overseen online strategy and social strategy. I have also worked in television, both behind and in front of the camera, and in public relations roles providing creative content and reputation management.
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Christoph Pawlowski
Senior Industry Executive, Manufacturing Industries, Microsoft Western Europe
Christoph has over 20 years’ experience in consulting, sales and business development to the manufacturing industries. Before joining Microsoft, he worked for Fujitsu Siemens Computers and as a software services consultant.

Today, his primary expertise is in intelligence-driven, connected sales, services, aftermarket solutions and business transformation. He engages with C-levels to unlock digital transformation by focusing on value creation, business model evolution and opportunities in sustainability.
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