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About This Webinar

About the Series:

In this 30-minute web series, Zilliant’s pricing pro, Stephan Liozu, cuts through the noise to tackle the real issues keeping manufacturing and distribution leaders up at night. No fluff, no filler—just timely insights, practical tips, and clear answers to the timely questions you’re already asking. Join us to rethink pricing and discover smarter ways to drive profit.

About the Episode:

Many businesses are launching a new wave of cost cutting to brace for a challenging 2025. As such, pricing teams face an uphill battle in securing CFO approval for critical investments. In this episode of Pricing Pulse, we explore strategies to help pricing professionals reframe their approach and align with CFO priorities. Tune in for practical tips on effectively advocating for pricing investments in your 2025 budget.

When: Tuesday, January 21, 2025 · 8:00 a.m. · Pacific Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Anyone with the event link can attend
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter

Stephan Liozu

Chief Value Officer, Zilliant
Stephan Liozu, Ph.D. is chief value officer at Zilliant, a pricing management and optimization software provider. He brings over 20 years of experience in pricing, innovation, and value management. An expert in the global pricing landscape, he is the author of over 15 pricing books, including “Pricing—The New CEO Imperative” (2021) and “Value-based Pricing: 12 Lessons to Make Your Transformation Successful” (2024). Stephan sits on the advisory board of Professional Pricing Society.
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Webinar hosting presenter

Matt Knaggs

Senior Business Value Lead
Matt Knaggs, Senior Business Value Lead at Zilliant, helps customers and prospects realize the ROI and business impact of implementing Zilliant solutions. He previously served as an Engagement Manager, leading implementations and consulting on pricing strategy, and as an Account Executive focused on new business and customer expansion. Prior to Zilliant, Matt spent nearly 20 years in the metals distribution industry, holding roles in Commercial Excellence with responsibilities spanning pricing, sales enablement, and business strategy. He holds a bachelor’s degree in Spanish and International Business from the University of Toledo, and an MBA from Bowling Green State University.
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Hosted By
Zilliant webinar platform hosts Pricing Pulse: Rethinking Cost-cutting—Why CFOs Should Invest in Pricing Software

Zilliant

Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle with leading CPQ, price management & optimization, and Revenue Intelligence applications. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps companies unlock the full power of pricing at zilliant.com.
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