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About This Webinar
Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you're struggling to reduce CPA while increasing revenue, you're not alone. Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the latest best practices for jumpstarting Google Ads ROI in 2022.

You'll learn:

  • The keys to Google Ads search success in 2022
  • Common mistakes that hurt Google Ads ROI growth
  • How to drive more valuable conversions online and over the phone
  • Ways to convert more callers from Google Ads to customers

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Blair Symes
Sr. Director, Product Marketing, Invoca

Blair Symes is Senior Director of Product Marketing at Invoca, the leading conversation intelligence provider for marketing and sales. Over the past 20 years, he has published hundreds of articles and eBooks on a wide range of marketing topics, including phone call analytics, conversion optimization, and omni-channel attribution.
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Amy Hebdon
Founder, Paid Search Magic
Amy Hebdon is a Google Ads conversion expert and the founder and managing director of the Google Partner agency Paid Search Magic. Since 2004, she's managed Google Ads for clients ranging from Fortune 10 to SMBs at agencies, in-house, and freelancing. Her articles have been published in Search Engine Journal, Unbounce, PPC Hero, Supermetrics, Copy Hackers and CXL. Together with her husband James, she also runs the Facebook group Google Ads for Savvy Digital Marketers.
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