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New Brand Health Tracking: Grow Your Brand with Mental Availability

About This Webinar

Want to see a better brand health tracker that’s automated, actionable and flexible?

Brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter and more strategically. Join our upcoming webinar to learn about a new approach to brand health tracking that leverages two exciting new principles proven to lead to brand growth and success: category entry points and mental availability.

Learn how you can use this new approach to brand health tracking to:
- Track mental availability for a brand – a key metric for success.
- Understand brand performance and competitive landscape.
- Determine areas of focus for brand positioning and messaging.
- Monitor the effects of marketing activities on brand health.

Attend the webinar to learn more about these concepts, and see an interactive demonstration of quantilope’s new, modernized brand health tracker, presented through the lens of the soda category for insights into which brands have the highest mental market share, share of mind and more. Register today.

Featured Presenters
Webinar hosting presenter

Madita Brandhorst

Senior Solution Consultant, quantilope
Madita Brandhorst is a senior solutions consultant at quantilope based out of Hamburg. Combining in-depth technical platform knowledge and eight years of classic market research experience, she supports organizations across the globe with transforming their insights processes through the power of automation. Holding a master’s degree in psychology, Brandhorst loves to study human behavior and leverages her storytelling skills to translate data into insights and insights into actions.
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Webinar hosting presenter

Alex Hall

Associate Director, Customer Success, quantilope
Alex Hall is an associate director at quantilope, leading one of the EMEA customer success teams which supports and empowers clients across a range of industries, to deliver better and faster insights via the quantilope Consumer Intelligence Platform. Hall has over a decade of experience in market research, having worked at GfK and Ipsos prior to joining quantilope in 2019.
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