How to Personalize Your Content for Better Engagement

About This Webinar

You've heard of targeted advertising, but what about targeted content? If you're going to take the time to make sure your ad message is the right one, why not also make sure you deliver the right content to the right person at the right time. This online panel will include a discussion by top publishers who are serving personalized content to drive better engagement for their audience.

And the best way to personalize content is to improve back-end analytics across multiple platforms. We'll discuss how various publishers accomplish that, as well as describe how Acquia Lift can help increase customer loyalty and conversions.

Speakers: Mark Glaser, MediaShift; Dave Ingram, Acquia; Sam Han, Washington Post, Sara Sarasohn, NPR

This free panel is sponsored by Acquia, the digital experience company. Acquia's digital innovation platform empowers market-leading enterprise organizations to move at the speed of the web, providing agility, integration and resiliency. All attendee emails will be shared with the webinar sponsor.

Handouts:

Presentation will be available to participants.

Who should attend this online panel:

Producers, journalists, editors, marketers, publishers, non-profits, and content creators interested in learning about personalized content.

Categories:

BUSINESS & FINANCE EDUCATION & LEARNING SCIENCE & TECH

Who can view: Everyone

Webinar Price: Free

Webinar ID: bee577e0b1a7

Featured Presenters

Mark Glaser

Mark Glaser is founder and executive editor of MediaShift. Glaser has written essays for Harvard’s Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication.

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Dave Ingram

Acquia Product Manager

Dave Ingram is a Product Manager for Acquia's personalization product, Acquia Lift. He has been working on that product for about 2 1/2 years, and worked in web development, specifically with Drupal, for many years before that. He lives outside of Boston, Mass with his wife and 3 boys and enjoys dabbling in music and photography while not at work. He also thinks about personalization so much he started a podcast on the topic (personalizationpodcast.com).

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Sam Han

Director, Big Data & Personalization at The Washington Post

Eui-Hong (Sam) Han is Director, Big Data & Personalization at The Washington Post. In this role, he leads a team focused on building an integrated big data platform to store all aspects of The Post’s proprietary data. His team develops infrastructure, tools, and services that provide a more personalized experience for customers, empower The Post’s newsroom with data for better decisions, and offer advertisers more ways to target specific audiences. Prior to joining The Post, he led the Big Data practice at Persistent Systems, started the Machine Learning Group at Sears Holdings Online Business Unit, and worked for a data mining startup company. He holds PhD in Computer Science from the University of Minnesota.

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Sara Sarasohn

Editorial lead, NPR One

Sara Sarasohn stands between the human curation and the machine learning in NPR One.

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Hosted By

DigitalEd @ MediaShift

DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.

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