Join us for a captivating episode of the Friends of the Farm lecture series with Jim Roberts and Brian Adkinson from Bohemian Chemist as they delve into the importance of preserving landrace cannabis cultivars and reconsidering what truly defines quality in cannabis.

In this session, the Bohemian Chemist founders will explore the rich genetic diversity of landrace strains, which represent the origins of cannabis, and discuss the unique traits these rare cultivars bring to the modern cannabis landscape and the therapeutics of landrace cultivars. This webinar will also address the industry’s focus on high THC levels and why this metric may not always be the best predictor of a strain's quality, therapeutic effects, or overall experience.
Jim and Brian will provide insight into the holistic aspects of cannabis that contribute to its uniqueness and potential, including terpene profiles, minor cannabinoids, and the importance of preserving genetic diversity for future generations.

In this webinar guests can expect to learn:

• The history and significance of landrace cannabis strains and their role in today’s cannabis industry
• Why high THC isn’t always a reliable measure of quality or effect
• How factors like terpenes and lesser-known cannabinoids contribute to the full-spectrum cannabis experience

Jim Roberts and Brian Adkinson, partners in business and in life, are the founders of The Bohemian Chemist, The Madrones, and owners of Sugar Hill Farm. Together, they are dedicated to preserving the art and science of cultivating unique, high-quality cannabis. Jim, a second-generation cannabis cultivator and lifelong entrepreneur, runs Sugar Hill Farm in Mendocino’s Anderson Valley, showcasing sun-grown cannabis and supporting the economic development of Mendocino County's emerging cannabis marketplace. He’s passionate about building the region’s tourism market share while enhancing quality of life for local residents and supporting fellow industry stakeholders.

Brian’s journey began in hospitality marketing with Walt Disney World before transitioning to mental health, where he served as the Suicide Prevention Program Manager for VA Northern California. His focus on cannabis’s therapeutic potential and its intersection with behavioral health informs his work. With a shared commitment to landrace genetics and authentic cultivation methods, Jim and Brian have built Bohemian Chemist into a brand celebrated for its reverence for cannabis’s natural origins, dedication to genetic diversity, and focus on education—challenging industry norms around potency and quality.

Register now to secure your spot and prepare for an evening of education or if you cannot make the live recording a link will be sent to view the recording.