AI Can Change How You Win Listings in 2024

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman. He lives in Truckee, CA in the Sierra Nevada mountains, where he also works in adventure travel and wilderness education.

Laura Gillespie, Director, Broker Development for Zillow Group, offers more than 20 years of experience in helping brokers achieve their goals and grow their businesses. With a strong background in sales, contract negotiation, account management and consulting, Laura is certified in solution-selling sales execution. At Zillow Group, she’s worked with the top industry broker partners and franchisors across the U.S. and Canada, providing them with strategic guidance, support and solutions to help them optimize their online presence, generate leads and increase conversions. She also collaborates with internal teams and stakeholders to deliver high-quality products and services that meet the needs and expectations of broker partners. Laura has conducted numerous educational seminars and webinars for brokers and agents, leveraging her skills in selling, real estate, and contract negotiation to create value and build trust with clients and colleagues.