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DIY with AI: How to Streamline Your Qual Research

About

AI is revolutionizing the research landscape, especially for those embracing DIY
methods. But mastering AI to streamline the collection, analysis and sharing of qualitative insights efficiently and cost-effectively requires some guidance.

You could figure it out as you go. Or, join Erica Dinger, Voxpopme’s director of research services, to learn how AI can simplify every stage of your DIY research process, from gathering data to delivering insights.

Erica’s team has been using AI to empower enterprise research teams with DIY capabilities. Now, she’s ready to share the practical knowledge she’s gained, ensuring you can directly apply these insights to your own projects.

WHAT YOU'LL LEARN:
● When and how to use AI to collect, analyze and share qualitative data in DIY research
● How to best combine AI and human expertise for efficient and accurate results
● Techniques to find and communicate reliable insights quickly and affordably
● Common AI pitfalls to avoid in a DIY setup

Featured Presenters
Webinar hosting presenter

Erica Dinger

Director of Research Services at Voxpopme
A passionate student of human behavior, Erica comes to Voxpopme with over 20 years of market research experience in both quantitative and qualitative methods. She has worked with a variety of federal agencies, conducted public policy research for AARP and developed and managed the global brand tracking program at Under Armour. Most recently, she was head of full-service research at Qualtrics, where she worked with a variety of Fortune 500 companies.
Erica holds a BA in sociology from John Carroll University, an MA in criminology from the University of Maryland College Park and a JD from Georgetown University Law Center.
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