Webinar: Revenue-Driving BFCM Strategies That Actually Work by Klaviyo Marketing

About This Webinar

As you prepare for the most important time of the year in retail, it’s essential to understand how your buyers are planning to shop so you can allocate your budget, resources, and strategies accordingly.

Get a refresher on BFCM 2022 numbers. Dive into new consumer data about how consumers are planning to shop this holiday season. And discover how top retailers are increasing ROI and delivering more personalized customer journeys on the channels that matter most.

You’ll learn how leading brands like Andie Swim and Living Proof are driving ROI with automated customer journeys that feel one-of-a-kind for all, straight from one of Klaviyo’s own customer education specialists who works with brands like yours daily.

And, you’ll gain a firsthand account of winning personalization tactics and the underlying data fueling growth for your peers. Get ready to have your best BFCM yet!

Agenda

Last year’s holiday + BFCM spending data
2023 consumer spending survey data
10 Revenue-generating use cases for BFCM
10-min Q&A

Ashley McDermott

Senior Customer Education Specialist, Klaviyo

Ashley McDermott is a Senior Customer Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England.

Elcee Vargas

Lead Product Marketing Manager, Klaviyo

Elcee is a product marketer with over 8 years of experience driving positioning, GTM strategy, and product adoption for startups and scale-ups. She is currently Product Marketing Lead at Klaviyo, where she is focused on driving platform demand and adoption among SMB ecommerce brands.

Alex McPeak

Content Marketing Manager

Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.