A step-by-step guide to achieving SEO goals.

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About This Webinar
How do you make sure your SEO team is working on activities that will make the most significant impact on your goals? Have you ever set goals only to realize a month or two later that no one has been keeping track of progress? Have you ever reached the end of a year and felt you've made no progress on your organic growth targets? Also, is organic growth the only target to measure?

In this webinar, Craig Bradford, COO of SearchPilot, will show you how to set and achieve better goals, track progress towards them, and build processes to ensure you achieve them.

In it, he'll cover:

  • Why setting organic traffic and keyword goals alone don't make sense
  • How to set meaningful goals for SEO teams
  • Ways of tracking progress towards your goals
  • How SEO testing can give you confidence in hitting your goals
  • Templates and examples that you can use to set your goals

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Craig Bradford
COO, SearchPilot
Craig Bradford is Chief Operating Officer (COO). Before SearchPilot, Craig was VP London for SEO agency, Distilled, where he managed the consulting, creative, PR and sales teams. His work covered delivering SEO projects for funded startups to some of the largest public companies in the world, like Microsoft, Red Bull, and Skyscanner. His current role as COO still includes running SEO ideation workshops with key clients and prospects, helping large websites gain the value of SEO testing. You can connect with Craig on Twitter or LinkedIn.
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