Webinar: Harnessing the Power of GenAI and Martech for Customer Trust and Innovation by Techstrong Learning

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Harnessing the Power of GenAI and Martech for Customer Trust and Innovation

About

Join industry leaders from SAS and Futurum Group, as they discuss current research findings around the challenges and opportunities of GenAI in marketing to increase productivity, improve customer experience and drive business growth.

Presenters

Amanda Scheldt

Cybersecurity Writer and Webinar Host

Amanda Scheldt is a cybersecurity writer with an extensive background in cybersecurity research, threat intelligence, national security intelligence, and security awareness training. She has a Masters of Science in Cybersecurity from Webster University. Amanda combines her past industry expertise along with a passion for writing to promote more awareness and education in cybersecurity.

Daniel Newman

CEO - The Futurum Group

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.
From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world. A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.
An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Jonathan Moran

Head of MarTech Solutions Marketing - SAS

Jonathan Moran, Head of MarTech Solutions Marketing, covers global product marketing activities at SAS, with a focus on customer experience and MarTech. Jon has over 20 years marketing and analytics industry experience and over the span of his career has had the opportunity to not only architect, develop, demonstrate and implement analytical software solutions, but also to work on-site with Fortune 500 customers across industries helping them solve unique digital marketing analytics business issues. Jon graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures. He also holds a MBA from North Carolina State University with a concentration in Technology Commercialization.

Lisa Martin

Sarah Lamm