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About This Webinar
Build your Digital Marketing Plan for 2024 in just 4 weeks with our premium live training series, including the most effective AI tools for creating efficiency and optimizing success.

About Session 1: Deep dive into your audience. Discover how to use AI and other research tools to define your target audience. Explore the purchase funnel as you nurture your audience. Then convert your data into actionable insights to develop detailed buyer personas.
Agenda
  • Recognizing how the purchase funnel can bring people in, nurture them, and convert and retain them
  • Discovering which tactics and channels work best through the funnel
  • Using audience research tools, including Ubersuggest, Google, Reddit, and SparkToro
  • Creating a buyer persona with this data and the help of ChatGPT
  • Q & A
Presenter
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Will Francis
Marketing Educator and Author
Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.
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