Christina Di Scala has a broad range of expertise in marketing, with over 20 years of experience in the beauty and personal care industry including strategic planning, marketing management, and new product development.
Her experience spans the product lifecycle, incorporating contract manufacturing, distribution, and direct-to-consumer marketing with leading global brands. She has been successful in the launch of new brands and line extensions into various channels; including leading department stores, pharmacies, grocery, and direct-to-consumer.
Christina is currently Marketing Manager at IMCD Beauty & Personal Care Australia, where she is responsible for the development and implementation of the marketing strategy.