Webinar: Making connections through non-traditional mentorship by AssociationSuccess.org

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About This Webinar

Mentorship does not always have to be top-down. Instead, we can find mentors in other industries, other cities, other age groups and even other career paths. This panel discussion of association professionals will talk about the relationships that implicitly and explicitly shape their thinking, what they’ve learned as mentors and mentees and how to mine your own experiences and connections for the lessons that’ll help you grow.

This will be a 30-minute session.

SURGE Connect is a production of AssociationSuccess.org and presented by Feathr, which provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Learn more at https://feathr.co today!

Emilio Arocho

Director of technology and digital services at the National Association for Healthcare Quality, and treasurer, NTEN Board of Directors

Emilio Arocho operates at the intersection of technology, business strategy, and mission. For over a decade, he has activated advocacy organizations and associations to do more with data and rapidly improve their business systems, often at tremendous cost savings. As a proud contributor to esteemed organizations including the American Society of Association Executives and the Nonprofit Technology Network , Emilio strives to develop and support a nonprofit sector that is equitable, diverse, and empowered to make the world a better place. He currently serves as Director of Technology and Digital Services at the National Association for Healthcare Quality in Chicago, Illinois.

Jean-Guy Talbot

FCPA, FCGA, founder and CEO, Talbot and Associates

Jean-Guy believes that happiness is a choice you make every morning. Passionate about sharing his knowledge and experience with others, he has celebrated success and has overcome challenges since founding Talbot & Associates in 1987. Growing the practice from a one-person operation in his basement to nearly 60 team members in seven locations across Manitoba, he has devoted a tremendous amount of time and energy to research the secrets of operating a better practice in which team culture is the key ingredient. Cultivating an organizational culture that promotes fun and individual development has been one of Jean-Guy’s many accomplishments as an empathetic leader. His hiring practices are unique, and ensure that candidates who are chosen are a perfect addition to the team. By applying methods tested by years of practical experience, Jean-Guy mentors other practitioners through RêveNew Practice Management to help them reach levels of profit they never thought possible.

Michael Tatonetti

Director of certification and education, Professional Pricing Society

Dr. Michael Tatonetti is a respected leader and mentor. Dr. Michael speaks, writes, and creates content for a variety of outlets internationally and has been featured with Associations Now, Association Success, American Society of Association Executives, Georgia Society of Association Executives, Professional Pricing Society, and many other outlets. He is the author of "Do Meaningful Work, The Meaningful Organization," "Conviction: Values-Based Leadership," and "Full-Circle Mentorship." He also blogs on leadership daily at www.michaeltatonetti.com. Dr. Michael is a Certified Association Executive, a Certified Pricing Professional, and he earned his Bachelor of Science and Master of Arts from Liberty University and Doctor of Ministry in Nonprofit Leadership from West Coast Bible College and Seminary.

Victoria Taylor

Founder, Amplify

Victoria is a former industry association executive who now runs a business providing strategic policy and communications support to industry and government clients in agriculture. Victoria manages campaigns designed to influence policy, prepares strategic frameworks to guide policy and investment decisions and provides high level communications and crisis management support to industry and government leaders. She also brings her experience in stakeholder engagement, government relations and communications to a variety of board roles, and is currently a Ministerial appointment to the Rice Marketing Board for the State of NSW and a Director of Australian Dairy Farmers Ltd. She is a regular speaker at industry events and in the media on topics including advocacy to influence and create value, understanding consumer and voter behavior and working with the government to achieve industry objectives.

Presented by Feathr

Feathr provides multi-channel marketing technology used by 700 associations to grow membership, event attendance, and digital sponsorship revenue. Leverage modern online channels including hyper-targeted ad campaigns (via social + programmatic) and influencer marketing campaigns (via speakers + sponsors), access detailed website analytics and "path to conversion" reporting – even for campaigns launched outside of Feathr – all from one unified dashboard. Feathr offers both a self-serve option (with training and support) and a "Concierge Implementation" option (with creative design + campaign execution). Learn more at https://feathr.co today!