About
LinkedIn and the way people use it, has changed dramatically over the past 12 months.

Steve is a top 1% LinkedIn user and publisher of the weekly LinkedIn Manufacturing top 10 chart.

He will show you how to change what you do, in order to stand out, build relationships and ultimately generate new business opportunities on LinkedIn.
Agenda
  • What you must do before you worry about LinkedIn
  • How to make your profile your best pitch
  • Understand the ways in which LinkedIn is judging you
  • Create content that builds trust and develops relationships
  • How to get yourself into a routine
Presenters
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Steve Howard
Co-founder of FINALLY
I have been in marketing for over 25 years now (I know it is hard to believe!). I have worked on both the client-side and for other B2B marketing agencies and now run FINALLY a B2B agency that specialises in the manufacturing and engineering sector, now in its 8th year.

I have learned a lot in my time so far and more importantly, I am still learning - from my team, clients, and other industry leaders.

What I do want to do is teach businesses the importance of this thing we call ‘marketing’. It is often misunderstood as the fluffy, cost-incurring burden, found predominantly at the bottom of the priority list. I try hard to demonstrate that it is one of the most important aspects of growing a business. How it generates attention, builds trust with your target audience, and makes your salesperson’s job so much easier when the potential new business prospect is already sold on your company, product, or service.

Engineering and manufacturing businesses are usually fantastic at what they make or the problems they solve, but less so on telling people about it. And that is where I try to help.

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Rob Dando
Co-founder of FINALLY
Having started building websites aged 13, I have now been involved in digital marketing for 24 years. Having seen technology change so much over this period it has been an exciting journey, which is now continuing as I help FINALLY and its clients improve their sales and marketing, embracing technology at the core.

I aim to empower teams to use technology to make continued improvements to both the sales and marketing journeys, providing a greater experience for the end-user.

Analysing and understanding data allows for better decision-making, with the premise that nothing is ever perfect and customer expectations evolve. I therefore personally work hard to keep up with the latest technological advancements and innovations in order to train my team and also teach my clients.

I enjoy working with clients at every stage of their technological uptake, and my ability and experience in solving problems ensures the correct systems are in place to achieve their business goals.

It is a very exciting time to be involved in marketing and I hope to continue to share my passion and knowledge with many more people.
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