About
The digital and regulatory landscape is constantly evolving which impacts day-to-day marketing strategy and operations. More privacy laws are being introduced or enacted around the world. In October 2022, the Biden Administration announced a new data privacy framework to facilitate data transfers with the EU. Companies are actively exploring ways to navigate the intersection of digital and regulatory changes, while building consumer trust. It is more critical than ever to follow best practices and leverage intelligent technology to meet marketing objectives.
on-demand webinar
Agenda
  • How the accelerating marketplace and regulatory changes will impact your marketing strategy
  • How to build consumer trust and connected experiences with enterprise level data governance, safeguards and a smart CDP
  • Top predictions on regulations and enforcements in 3-5 years
Presenters
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Jordan Abbott
Chief Privacy Officer, Acxiom
Jordan Abbott is Chief Privacy Officer of Acxiom. In his time at Acxiom, Abbott has made significant contributions to Acxiom’s approach to data governance and industry leadership in ethical data use. He was instrumental in guiding the organization through the evaluation and implementation of GDPR regulations. Additionally, he has been a highly regarded expert and advocate for federal consumer privacy legislation and led all strategic preparations for the California Consumer Privacy Act as well as the amended California Privacy Rights Act (CPRA) and other state privacy laws that will go into effect in 2023.
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Helen Huang
Principal Product Manager - Security & Data Privacy, Treasure Data
Helen is a Principal Product Manager at Treasure Data, focused on privacy, security and governance safeguards within the CDP. With over 10 years in the data privacy B2B space, she loves monitoring the regulatory landscape, learning about cutting edge ad technologies, and exchanging views on their combined impact on consumer trust.
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Victor Dey
Tech Editor, VentureBeat (moderator)
Victor is a Tech Editor/Writer at VentureBeat and covers artificial intelligence, data science, and cybersecurity for the enterprise. A Master's in data science and a keen learner of new developments, Victor is committed to growing the data science and tech community.
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