Building a mobility ecosystem that really works : A reality check

Building a mobility ecosystem that really works - A reality check

About

With data at their heart, mobility ecosystems are the key to successful mobility innovation. Nevertheless, without a purpose and a common vision even the best mobility ecosystem might miss its goal - to actually connect users and support them in their journey as well as bring value and revenue to the ones participating in the ecosystem.

In this webinar, our Principal Advisor Kaj Pyyhtiä will discuss with Tamy B. Ribeiro, Chief Mobility Evangelist at Wunder Mobility and Christian Höber, Co-Founder and CEO of Pinkbus, what it takes to create a mobility ecosystem that provides value to all involved players - to its users and the companies that built it.

What are elements that attract customers to a bundle of services? What is critical to keep them using your ecosystem? What are the different roles that your company can take in these kinds of partnerships? And how might you set it up to actually generate revenue?

You will gain insights on why a human-centric approach is needed to develop integrated services and learn why and how customers choose a specific mobility service.

on-demand webinar

Agenda

Practical examples and guidance on how to build a mobility ecosystem with purpose
Tangible insights on how to create smooth transitions and integrated services
Insights into the creation of partnerships and collaboration between companies
A human-centric view on how and why people interact with their mobility ecosystem and how this affects competition and revenue

Presenters

Kaj Pyyhtiä

Principal Advisor, Futurice

Kaj is a highly experienced digital business developer, business leader and transformation maker. He has worked across multiple industry verticals around the world during the past 20 years, helping companies realize opportunities in both existing and new business areas. Prior to joining Futurice, Kaj was the Co-Founder of the world’s first MaaS (Mobility as a Service) company MaaS Global, that introduced the Whim app to the world. His roles ranged from defining the award-winning user experience of Whim, to leading the internationalization of the company. Most recently, Kaj worked on building the Ecosystem of Mobility, ramping up a network of Strategic Partners, with partners such as Tencent, British Petroleum and ComfortDelGro.

Tamy B. Ribeiro

Chief Mobility Evangelist & Head of Partnerships, Wunder Mobility

Tamy founded her first company at the age of 22 and sold it later to Grupo Trend, a part of CVC corp, the largest travel and tourism conglomerate in the Americas. After 13 years of experience in online travel, Tamy moved to mobility in 2016, when she joined Wunder, helping the company to identify opportunities and partnerships that amplified its expansion and presence from 1 to over 100 cities in the world.

Headquartered in Hamburg, Germany, Wunder is widely considered the fastest growing mobility tech company in Europe and has become a household name in the industry, providing mobility solutions to partners such as Yamaha, Toyota, Daimler, Audi and BMW.

Tamy is also a member of the Board of Innovation of 2A Investimentos, the VC company of Group JCA, the union of 10 transportation companies in LATAM, responsible for the movement of almost 100 million people per year and a Board Advisor Member of Aware, the platform for sustainable innovation.

Christian Höber

Co-Founder, Pinkbus

Christian already grew up with buses as his father owns a small transport company and operated part of the public transportation network for the city of Paderborn. Bringing along a lot of experience and know-how in the field of mobility, the Hult IBS of San Francisco graduate co-founded the long-distance bus operator Pinkbus in 2019. Christian and his business partner Tino Engelmann saw the need for a sustainable and customer-oriented alternative to expensive rail travel and environmentally harmful air travel: The new long-distance bus brand Pinkbus holds the eco-friendliest bus fleet in the intercity travel sector and offers customer-oriented bus services without extreme price fluctuations and annoying intermediate stops. Pinkbus was founded with a clear objective in mind: mobility should be sustainable and available to everyone. In other words: eco-friendly, affordable and easy.

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