Can MaaS Achieve Behavior Change?

Mobility-as-a-Service (MaaS) promises enhanced convenience to the end user, new business models to the mobility industry, and higher user satisfaction for public transport authorities. It also strives for lofty green credentials by reducing individual car usage and increasing active travel. But how can this actually be achieved? What needs to happen for end users to leave their car at home and put faith into the promise of seamless, multimodal travel?

As part of the ‘User-Centric MaaS’ activity within the MaaS Alliance, we are discussing this hot topic with a panel of experts from research and tech sectors with the aim to provide specific guidance and best practices.