About
Nearly 80% of employers believe that current graduates do not arrive equipped with the skills they need to be work-ready, and 49% of graduates are not applying for entry level jobs because they perceive themselves as underqualified (Cengage, 2022). Prospective students are now more focused on ROI from their university+college degree and practical aspects, and universities are under pressure to ensure students gain practical benefits such as job opportunities after graduation.

In this webinar, the CMO of the East Tennessee State University (ETSU) Research Corporation Professor Stephen Marshall and the VP of Professional Development at American Marketing Association (AMA), Molly Soat, will discuss the latest trends, best practices and case studies that would help universities and colleges gain insights into increasing student employability and differentiating higher-ed program(s):

• Offering work-integrated and practical learning (incl. best practices & examples)
• Helping your students use networking platforms effectively (e.g. LinkedIn)
• Providing your students with industry credentials (incl. AMA & DMI University Partnership Program)
• Helping your students build key soft-skills
• Keeping your curriculum relevant and industry-aligned
Presenters
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Stephen Marshall
Ph.D., Professor and CMO of the ETSU Research Corporation
Stephen Marshall Ph.D., is an award-winning professor, marketer and higher education administrator. He consults and trains companies, universities, and students to digitally transform customer experiences to exceed goals. Stephen is a recognized thought leader in higher education, and has held industry positions on the agency, client, research, marketing tech, and education sides of the media and marketing business. His client portfolio includes work for Siren Marine/Yamaha, Adobe, Nielsen, Creative Energy, Coca-Cola, Texas Pete, as well as various other for-profits and non-profits. He is the creator and director of the Brand Storytelling Certification in Brand Film – an industry/academic professional certification partnership.
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Molly Soat
VP of Professional Development, American Marketing Association (AMA)
As the Vice President of Professional Development, Molly oversees a team of production and programming experts that strategize, curate and create experiences to drive employable skills and personal growth for our marketing community. In her 11-year tenure at the AMA, Molly has served in creative and leadership roles for the AMA’s many content and learning products. Prior to her work at the AMA, Molly was the editor in charge of magazines spanning business and architectural design verticals. She’s always looking for good book recommendations and can be reached at msoat@ama.org
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Sean Kenny
Global Partner Account Manager at DMI
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Digital Marketing Institute
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