About
The client onboarding process is the key to unlocking a successful and enduring client relationship. As the Head of Client Services at Anicca, I'm excited to shed light on the pivotal elements that contribute to a seamless client onboarding experience. Beyond the initial sales pitch and contract signing lies a critical transition—the moment when the client is seamlessly handed over to their dedicated, long-term team. This team will be the linchpin for communication and the driving force behind delivering results. It's in this transition that we have the opportunity to create an experience that not only ensures a positive start but also lays the groundwork for a mutually beneficial and fruitful partnership. Join me as we explore how to optimise this crucial phase and set the stage for long-term success
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Rajal Prajapat
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Gurpreet Purewal
Marketing Executive
Gurpreet is a Marketing Executive at Anicca. She graduated from De Montfort University with a BA Hons in Business and Marketing BA Hons and an MSc in Strategic and Digital Marketing. With this behind her, Gurpreet has over four years of working in marketing across a broad range of industries such as automotive, retail and software.
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