Modern Customer Journey Strategies and Trends that Are Increasing Conversion

Consumer habits and technologies change at high velocities and e-commerce customer experiences needs to keep up with the pace. This webinar will explore new trends and developments in customer experience that are boosting conversion and making customers come back to buy more. Topics include:

1. Shifting from Linear to dynamic journeys — analyze the transformation of customer journeys into complex, non-linear experiences
2. Hyper-Personalization at scale. Techniques to deliver personalized content, offers, and experiences in real-time using advanced data modeling.
3. AI-based search and search queries. Deep dive into how AI-powered search is helping with contextual searches (e.g. searching “gift for 4 year old boy” as opposed to “lego set”).

Speakers:
• Sherry Shi, Head of Women’s Fashion, TikTok Shop
• Lucy Liu, VP, Product & Strategic Planning, FabFitFun
• Ruchika Julapalli, VP Digital Experience - Product Management, UX & Technology, J.Crew
• Mary Kate Cash, Head of Growth Marketing, AB Tasty
• Moderated by: Scott Silverman, CoFounder, CommerceNext

Sponsored by AB Tasty