Webinar: To Manage or Delegate? That's the Ad Inventory Management Question by AdMonsters Webinars

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To Manage or Delegate? That's the Ad Inventory Management Question

About

Navigating ad inventory management is a balancing act. Join us for a deep dive into the two primary approaches to monetizing your ad stack: Publisher Managed and Delegated. This webinar will explore key strategies and considerations behind each approach, from full control over your ad operations to outsourcing with strategic third-party support. Discover how to decide which model aligns best with your monetization goals, and learn what factors—from ad layout and trafficking to technology partnerships and reporting—can help you drive optimal performance and revenue.

What You’ll Learn
• Discover the pros and cons of managing your ad stack in-house vs delegating to a third- party partner.
• Learn key strategies for optimizing ad operations across channels like CTV, audio, and programmatic.
• Understand how to align your inventory management approach with your revenue goals.

When

Wednesday, December 11, 2024 · 1:00 p.m. Eastern Time (US & Canada) (GMT -5:00)

Presenters

Craig Leshen

President & Founder

As President of OAO, Craig’s primary role is to shape and lead OAO's strategic vision, driving innovation and ensuring the company remains a trusted partner in the field of publisher side ad operations. Craig began his career in digital media in the mid 1990s, where he developed and grew his ad ops management skills and business acumen. Under Craig’s stewardship, OAO has seen healthy growth and expansion while remaining true to its core philosophy of providing the highest level of service and support to digital publishers. Craig is currently splitting his time between New York City and Guatemala, as OAO continues to expand beyond the US and Canada into Latin America.

Michael Edwards

Sr. Director, Accounts

As Senior Director of Accounts at OAO, Michael leads a team dedicated to supporting and expanding existing business relationships, while collaborating in business development, partnership management, marketing, and sales efforts. Michael began his career at OAO in 2010 in ad operations and services, transitioning to the business group in 2019, supporting hundreds of publishers along the way.

A longtime NYC resident, motorsport enthusiast, and pilot, Michael now resides in his native New Jersey with his growing family.

Travis Ayer

Director, Sales and Business Development

As Director, Sales and Business Development at OAO, Travis is responsible for bringing in new clients, both sell side and buy side, and establishing partnerships to help grow the company. Travis began working at OAO in 2007 on the services side of the business, moved into a sales role back in 2013, and is now leading the company's sales efforts.
A Vermont native, Travis currently splits his time between New York, Vermont, North Carolina, and Idaho.

Lynne d Johnson

Content Director, AdMonsters

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