In this webinar moderated by Zeta Global’s Bill Sears, GVP of Solution Strategy we'll discuss building a future-forward platform with both Zeta and Snowflake’s Head of Retail Practices Melissa Tatoris (Zeta Global) and Leslie Lorenz (Snowflake).
Aimed at helping you accelerate retail growth in 2025 you can expect to gain a better understanding for the challenges and trends most impacting retailers when it comes to their data, AI, technology integration and practical activation. The power of Zeta and Snowflake combined gives brands a 1 + 1 = 3 strategy that’s critical to creating customer value. We’ll demonstrate how a modern, next-generation platform can take centralized data, advanced analytics, and predictive modeling to transform customer engagement and drive business growth for retailers.
This session is sure to be your guide to planning 2025 marketing initiatives and one you’ll keep coming back to. By exploring real-world applications, you’ll gain valuable insights on how to implement similar strategies within your organization, ensuring your platform is both scalable and future-proof with the leaders of Data and AI behind you.
Key Topics:
- Breaking Silos of Data & Technology to Create Connected & Proactive Omni-Channel Experiences
- Individualization, Not Just Personalization: Leverage AI to maximize data application to create better customer experiences.
- Improving Customer Value Measurement and Application: Creating a single CLV definition and using it to drive action and results.