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About This Webinar
Marketing is increasingly being moved out of middle management. It's moving upstairs to the C-Suite - but are you and your team ready?

In this webinar, Maeve Kneafsey, serial entrepreneur and business mentor, will consider the place of the marketing team within a business and offer practical advice on how to arm yourself with the strategies and core tactics needed to reveal your full marketing value through data-driven KPI measurement.

Understand how to ensure you and your marketing team are seen as core drivers, rather than the followers in delivering revenue growth and business sustainability.

Agenda
  • How marketing can take the lead in mapping the customer journey
  • How to talk to the CEO or board
  • Steps for delivering closer cross-departmental collaboration
  • Metrics to focus on to illustrate marketing ROI
  • Building the optimum marketing team with the right mix of skills
Presenter
1697015783-9dd0310ceb0fa103
Maeve Kneafsey
Entrepreneur and Business Advisor
Maeve Kneafsey is an international practitioner and speaker in marketing, digital transformation, eCommerce, and analytics. Starting with founding Ireland's first content strategy/digital marketing agency, she has over 20 years’ experience launching and building international digital lead businesses, from early concept to funding to growth.
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