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Brock Pierce is an entrepreneur best known for pioneering the market for virtual goods in online games. He has founded or co-founded seven companies, acquired more than thirty companies, and closed a dozen corporate finance transactions securing more than $200 million of funding on behalf of his companies.
Pierce is credited with creating and consolidating the market for virtual goods in online games, as well as the media properties supporting such games. Pierce founded Affinity Media, formerly Internet Gaming Entertainment (IGE), in 2001. The Company raised over $100 Million from blue chip investors such as Goldman Sachs and Oak Investment Partners. During Pierce’s tenure as CEO from 2001 to 2007, he managed the acquisition of over 30 companies and established operations in Shanghai, Hong Kong, Seoul and the United States supporting more than 600 employees. Today, Affinity Media owns the world’s leading marketplaces for the trading of virtual goods with system wide annual revenues exceeding $500 Million and one of the largest gaming networks providing information and services to the world’s 500 million gamers. Pierce currently serves as Vice Chairman of the Board.