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About This Webinar
Happy new year! As you dot the final I’s and cross the final T’s of your resolutions, may we suggest one more? How about adding some intentional creativity to your professional goals this year and making 2025 the year your advertising creative really shines?

Connected TV (CTV) offers digital marketers a unique opportunity to combine the precision of digital targeting with the impact of high-quality video content. Whether you’re already leveraging CTV or considering it for the first time, our playbook for making distinctive, high performing video assets, your CTV strategy will shine as brightly as the year ahead.

Join MNTN to learn more about:
  • What makes videos effective on CTV
  • How regularly to update your video creatives
  • A brand that turned its creative strategy into a competitive advantage with MNTN
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Allie Archerd
Account Director, MNTN
With 12 years of experience in the media industry, Allie has developed a deep expertise in Connected TV and digital media strategy. Allie spent 7 years at Hulu, where she played a pivotal role in shaping innovative advertising solutions and 2.5 years at Google, collaborating with global brands to execute best-in-class media partnerships. She now works with customers on their long-term success using MNTN as a performance CTV channel. Throughout her career, Allie has built a strong track record of delivering impactful media strategies that elevate brands and drive business growth.
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