About
As AI-driven search evolves, ensuring your site appears in Generative Search Results like Google's AI Overviews and ChatGPT responses is becoming a critical part of SEO. But how do you measure and optimise for these emerging search experiences?

Join Anicca’s SEO & GSO team alongside Mathias Ptacek, founder of RankScale.ai, a cutting-edge tool for tracking mentions and citations in generative AI results, for a lively show-and-tell session filled with demos, discussions, and real-world examples.

We’ll cover:
- How Generative Search Optimisation (GSO) differs from traditional SEO
- Methods and tools to track when and where your brand is mentioned in AI-generated results
- Demo of the Rankscale.ai GSO rank tracking and insight tool
- Insights from the Mathias on what he has observed so far
- Key strategies to increase your chances of being featured in AI-driven search responses
- Practical steps to enhance visibility and authority in AI-powered search engines

Expect an interactive session packed with insights, hands-on demonstrations, and plenty of discussion. Don’t miss out—register now!
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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James Allen
Senior SEO & Analytics Specialist
I have over 15 years' experience in SEO, and I also do a lot of Analytics work (Google Analytics, Google Tag Manager etc). I also dabble in AI via Python.
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Darren Wynn
Managing Director
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Mathias Ptacek
Founder of Rankscale.ai
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