E-Commerce: What I Wish I Knew Then

Jake Wilson has been with Wilco for over 20 years and is their director of marketing and e-commerce. He started with Wilco working in the stores, then moved to training and process development and then buying and merchandising. For the past eight years, Wilson has led Wilco’s online efforts. In addition to the marketing activities for Wilco’s 24 retail stores, energy department and some work with hazelnut growers of Oregon, his team manages multiple websites, including two internal use sites, two e-commerce platforms and multiple informational sites. Wilson has a bachelor’s degree in agricultural business management from Oregon State University and an MBA with a marketing emphasis from Willamette University. He lives the lifestyle Wilco supports on a fourth-generation farm raising Australian shepherd herding dogs, cattle and grass hay just a few minutes from Wilco’s office in Oregon’s Willamette Valley. He and his wife of 17 years have two boys ages 9 and 4 who are already active on the farm.