About
Unlock the Power of Intentional Data Collection!

Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). This session is designed to guide new users through the foundational aspects of Segment, showcasing how our platform can revolutionize your approach to customer data.

What You Will Learn:

Introduction to Segment's CDP: Discover what a Customer Data Platform is and how Segment's CDP stands out in the industry. Learn about the core functionalities that enable you to collect, unify, and connect your customer data across every touchpoint.

The Segment Spec: Get acquainted with the Segment Spec, our standardized data schema that ensures your data is collected consistently and accurately across all sources and platforms.

Segment Platform Capabilities & Product Suite: Explore the power of the Segment product suite and its seamless interoperability with your data warehouse, unlocking the full potential of your data for transformative insights and decision-making.

Drive Business Goals with Intentional Data Tracking: Learn Segment’s recommended approach to defining use cases and corresponding event tracking aligned with your business needs

Live Q&A Session: Have questions? Our Customer Experience Team is here to provide answers and insights during our live Q&A session.

Don’t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business. Secure your spot in our upcoming session today!
Presenter
1721329031-6e661f3ab45f83bf
Jessa Benson
Customer Experience Manager
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