Webinar: Why your buyer experience is more important than your sales process by OrbitalX Webinars

About This Webinar

We now live in a buyer’s market.

They’re inundated with choice; they’re under their own increasing pressures and the number of buy-side stakeholders in any deal is on the rise.

How do you get your sellers to stand out, remain in control of the opportunity and give them the confidence that their next move is the right one, so you can hit your growth goals?

The answer lies in the buyer experience.

Sending an email with a proposal that gets lost in the inbox and leaves the seller in the dark about whether it has been read or shared is no longer enough…

… and more importantly, it’s no longer necessary.

Your business has fine-tuned every step of the sales process. Now, learn how to get further ahead by making your buyer experience truly world class.

Join Rory Sadler from the global buyer enablement leader, trumpet, and Ollie Sharpe, ex-sales leader at LinkedIn and former MD at Salesloft, to transform your sales performance in 2025.

Agenda

Why the buyer experience is becoming the focus of leading sales organizations
Understand what makes a great buyer experience in 2025
How buying experience positively impacts deal value and velocity
The technology and tools available in today's market which help you close deals faster, without ever offering a discount
The three powerful pillars of an optimized buyer experience that accelerate growth

Rory Sadler

Co-Founder & CEO, trumpet

Rory is one of those people who respond to emails instantly. There is always some sense of urgency. He seems to be doing it all and with ease. Even when you sit down with him, it feels like he is on the move. It's go, go, go. The word “no” or “can’t” simply does not exist in his dictionary. Rory is engaging, persuasive, and at the same time laser-focused and tenacious. Speak to him and he will tell you the trumpet mission — to supercharge B2B sales cycles.

Ollie Sharpe

Ex-Sales Leader, LinkedIn | Former MD, Salesloft

Ollie is a GTM Leader with experience in taking SaaS products to market, scaling teams and advising tech founders on their GTM strategy. A self confessed ‘sales nerd’. He spent his early career at LinkedIn as employee number 14 in EMEA, starting as an AE and moving into leadership. He then built Salesloft as the 1st person on the ground in EMEA. As MD EMEA he built it to $25m+ but is most proud of the fact it was recognised for its culture and it’s market leading sales process.