How to Pitch Your Crowdfunding Campaign to Journalists
Inspiring journalists and bloggers to write about your crowdfunding campaign can make or break you. I've seen campaigns push over the top simply due to press coverage. Other campaigns gained from $10,000 to $20,000 in donations, driven by strategic press coverage.
In this one-hour class, I'll share my nearly 30 years of media experience as a writer and producer for Good Morning America, Dateline NBC, CourtTV, A&E, History Channel and more to show you how to write pitches that will win you coverage. We will talk about how to find the best journalists and bloggers who will want to cover your campaign, what to say to them, and how to follow up. I will also discuss some new apps that make researching journalists fast and easy.
- Why press coverage can make or break your crowdfunding campaign
- How to discover the best journalists and bloggers for your campaign
- How to write a pitch to journalists and bloggers
- Trigger words and phrases that will help you get coverage for your campaign
- How to track responses and manage the pitch process
