About
With all the uncertainty about the cookieless future, as a publisher, there’s really only one way to future-proof your business: grow relationships with your visitors.

There is no single “silver bullet” technology — whether it's Universal IDs, FLoCs or subscriptions — that will save publisher revenue and jobs in a post-cookie world. Instead of yet another webinar focused on a confusing array of UID providers and uncertain ROI for your 2021 efforts, in this webinar, you’ll learn about two visitor-first publisher efforts that should be your primary focus right now, in preparation for the uncertainty of 2022.

Come hear how top publishers are preparing for 2022 with Registration Walls (“Regwalls”) for Email, Accounts, Identity, Donations & Subscriptions and Maximizing FLoC-able Inventory.

Key takeaways:

  • How to launch and hone your regwall strategy to grow 1st party data/consent and fuel UID-based revenue in Safari/Firefox in 2021+ and post-cookie Chrome in 2022+

  • How to navigate the growing “FLoC Block” by ad and tracking blockers worldwide

  • How to increase and diversify revenue now with donations & subscriptions, even before third-party cookies go away


Sponsored by:

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Presenters
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Derek Nicol, VP, Advertising Technologies, ViacomCBS
Derek Nicol is the VP of Advertising Technology for CBS Interactive. Previously he was the Director of Product Technology — Advertising and Analytics for Advance Digital, a media company part of Advance Local that operates a portfolio of award winning websites, newspapers, niche publications and apps.
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Kevin Cooper, SVP, Digital, Boone Newspapers
Kevin Cooper is senior vice president for digital and special projects for Boone Newspapers Inc., an Alabama-based media company that manages more than 80 newspapers and affiliated digital products.

Cooper has nearly 30 years of experience in the news industry, which means he can remember publishing before the Internet was a factor and when connecting to it required a screeching modem. He has served as editor and publisher of several newspapers as well as a long-time operating group manager with Boone Newspapers, where he is overseeing the digital transformation of the company.

He lives and works from Natchez, Mississippi, with his wife, two children and two adopted rescue dogs.
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Arvid Tchivzhel, GM Digital, Mather Economics
Arvid Tchivzhel is Managing Director of the Digital Consulting Practice at Mather Economics, a data science solutions firm headquartered in Atlanta GA. He brings over twelve years of experience translating data and analytics into actionable results. Arvid is also the resident subject-matter expert on digital media and technology. He is a trusted partner, having advised hundreds of respected global brands with digital transformation strategy and implementation.

In response to the revenue shift in the media industry, Arvid led the development of Listener™, a data platform that captures relevant data on audience, advertising, and content and operationalizes predictive analytics within a businesses' existing tech stack. In 2020, Arvid and the Listener development team at Mather Economics were awarded a patent by the United States Patent Office.
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Rob Beeler, Founder & CEO, Beeler.Tech & AdMonsters Advisory Board Chair
With 20+ years in digital media and ad tech, Rob provides guidance to the industry through training, consulting, events and research.

Part coach, copilot, consultant and consigliere, Rob is helping the people of ad tech reach the next level. From classes to bespoke one-on-one sessions, it's time to invest in the people of the ad tech world and not just the technology.

Knowing all the players helps to collect the necessary information and ask the right questions to create the research needed to help move the industry forward.
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Moderator: Dan Rua, CEO, Admiral: The Visitor Relationship Management Company
Dan Rua is CEO of Admiral, The Visitor Relationship Management (VRM) Company. Admiral VRM helps thousands of digital publishers worldwide grow visitor relationships and revenue, via adblock recovery, paid subscriptions, registration walls, email/identity, GDPR/CCPA privacy consent and more. Admiral VRM offers one tag, one vendor, one consistent visitor experience; cleaning up the multi-vendor Frankenstein of 5-10 vendors fighting over a visitor's attention -- improving UX and growing Average Revenue Per Visitor (ARPV).

Prior to launching Admiral, Dan was the seed investor and COO/CRO for a large music streaming publisher that reached 100M+ visitors by putting visitor relationships first.

Prior to that, Dan was named #4 Most Loved VC and #17 Most Respected VC while backing and building 40+ companies in media, software and technology, managing three VC funds with DFJ and others. Dan earned his BS (Computer Engineering) from UF, MBA from UNC Kenan-Flagler Business School, and JD (Intellectual Property) from UNC Law School. He was also the first/seed investor in Napster, OneBigCD, and Grooveshark. As the former COO and Head of Revenue at Grooveshark, he was on the leadership team that spun out Admiral’s founding product team from Grooveshark in 2015 to size and solve adblock losses for digital publishers.
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