Digital transformation in investment promotion

About This Webinar

The use of digital technologies in investment promotion and attraction is increasing. Investment promotion agencies (IPAs) and other organizations responsible for attracting investment to their locations are looking for new ways to operate and generate results in a challenging environment. Digital approaches can be used for much more than marketing and can increase the effectiveness of an IPA’s full range of activities, from identifying potential investors, engaging with decision makers and providing value through service delivery. Digital transformation involves more than simply buying off-the-shelf digital tools. It requires changing internal processes and even the culture of the organization as part of an overall strategy.

This discussion will focus on the key success factors for digital transformation in investment promotion. Topics to be addressed include:
• In what areas of investment promotion, attraction and facilitation can digital technologies have the greatest impact?
• What are the advantages of digital technology relative to conventional approaches and how can the two be combined?
• To what degree can digital technologies enhance IPA performance and generate greater results?
• What are the prerequisites and key success factors for successful digital transformation in investment promotion and attraction?
• What are the potential costs and returns of implementing digital technologies?
• What organizational changes are required for digital transformation to be possible?

This discussion will provide essential and practical advice for all investment promotion and economic development agencies seeking to take full advantage of digital technologies.

Categories:

BUSINESS & FINANCE OTHER

Who can view: People who attended or registered for the webinar only

Webinar Price: Free

Featured Presenters

Andreas Dressler

Managing Director

Andreas has been active in FDI for over 20 years. He is the managing director of FDI Center, an advisory company that works with countries, regions, cities, industrial parks and special economic zones to implement investment promotion strategies and attract new investment.

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Kata Varblane

Deputy Director of Marketing and International Relations at the Estonian Investment Agency

Kata runs the marketing unit of the Estonian Investment Agency, promoting the world´s most digital country as a business destination to foreign investors. Pursuant to the innovative mindset of Estonians, she´s constantly working on digital transformation of business processes and developing new digital tools for the client journey. Kata is also part of the voluntary team that founded chatbot SUVE, the State Universal Virtual Estonian, during the ’Hack the Crisis’ online hackathon.

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Chris Knight

Co-Founder and Chief Commercial Officer, Wavteq

Chris leads Wavteq’s commercial and business development activities, which includes helping investment promotion agencies to utilize a suite of digital tools, including an investment map and accounting software, an eLearning platform and a CRM system designed for economic development organizations.

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Jo Simmons

Account Director – Government at LinkedIn

Based in London, Jo leads LinkedIn’s Marketing Solutions for government in Europe and the Middle East, with a special focus on investment and trade promotion agencies. She works with agencies to make the best use of LinkedIn for promoting their locations, positioning themselves as thought leaders and engaging directly with potential investors and other target audiences. Jo has significant experience in government having previously held different roles, including Head of Campaigns and Insight, with the UK Department for Business, Innovation and Skills.

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Ana Maria Aguirre

Marketing and Country brand Director at ProColombia

Ana Maria has more than 20 years of experience in marketing, working in the development of strategies to build brands and develop new categories in multinational companies and most recently in ProColombia. She now leads the team responsible for promoting Colombia´s tourism, exports, and investment opportunities through different channels and initiatives to ensure the highest impact. Ana Maria is also currently heading the transformation of ProColombia's digital ecosystem, including the redesign of the country's official investment site.

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Hosted By

FDI Center

FDI Center is a leading advisory firm in the field of foreign direct investment (FDI).

We specialize in the attraction of FDI by investment promotion agencies, economic development agencies, industrial parks, and special economic zones from all parts of the world.

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