Leveling Up On-Site Personalization in 2024

Learn what customer trends and new technology are driving improvements in on-site personalization in 2024. An opening presentation will present new findings from a consumer survey about personalization preferences as well as an overview of emotional drivers of online shoppers. A panel of ecommerce leaders will share their insights on how they are approaching on-site personalization today and how it is different than past efforts.

Speakers:
• Parvez Patel, VP Omni-Channel eCommerce & Digital Experiences, NAPA AUTO PARTS
• Carolyn Pollock, CMO, Tailored Brands
• Leslie Emmons Burthey, SVP of Marketing, TeePublic
• Marylin Montoya, VP of Marketing, AB Tasty
• Scott Silverman, Co-Founder, CommerceNext

Sponsored by AB Tasty