GeniusLunch: How Startups Can Create a Dream Team

Lee Schneider is the founder and communications director at Red Cup Agency. Red Cup builds networks for startups, working in traditional PR, social channels and advertising. He is the author of the Amazon bestselling book "Be More Popular: Culture Building for Startups," ranked at #1 in the Amazon Startup category, and also "Chronicle of a Startup Town: Los Angeles." His background includes 20 years of media production for Dateline NBC, Good Morning America, A&E, The History Channel, The Learning Channel, Bravo and Food Network. He is the co-founder of three children and is married to a goddess.

Natalie Campisi oversees webinar production and newsletters at Red Cup. She has been writing and reporting for more than 15 years. She began her career as a journalist, reporting for dailies, the Associated Press and on Capitol Hill. This path led to writing for magazines and eventually becoming editor-in-chief of two publications. Along with journalism, Natalie has a strong background in branding, content strategy and analysis. She created editorial calendars and content corporate clients as well as various tech companies and start-ups. She’s also done analysis for direct marketing companies, which includes creating optimization plans to boost conversion. Along with writing, Natalie has produced and directed both commercials and industrials. When she’s not writing for work, she’s writing for fun dreaming up stories for sketch comedy, screenplays, and fiction. She also leaves her desk to hike and tries to curb her tennis addiction. She lives in Los Angeles with her artist husband, Gordon, and their dog Turbo.

Dean Hume is an author and Google Developer Expert. He’s written several books and articles on software development. His latest book, Building Great Startup Teams, was released this year. You can also read his posts at www.DeanHume.com and find him presenting at this year’s Velocity Conference.

A seasoned recruiter with over 20 years in the industry, Judy Vincent has been a Human Capital Recruiter/Talent Acquisition Strategist with Arcesium LLC since January 2016 supporting the Technology and Client Delivery groups, as well as working on a number of initiatives around candidate experience, campus recruiting, employer branding and company culture building. Her background includes a blend of corporate and contingency agency recruiting experience; primarily focused in the financial services and technology space.

Prior to Arcesium, Judy worked at Sapient Global Markets as a Manager-Hiring, recruiting a broad spectrum of professionals from Technology, Program Management, Business Consulting, and most notably, was instrumental in building out the User Experience/Data Visualization team. Her past employers also include Capco and BlackRock, Inc.

Judy earned a Bachelor of Arts in Economics from Barnard College, Columbia University and is a graduate of the Bronx High School of Science.