We love it. We hate it. it's the holiday season!
When the leaves change, every beverage includes pumpkin, and candy canes become an acceptable appetizer, it's also time to get your social media program ramped WAY up.
In "regular" years, the increase in social media interactions in the fourth quarter is significant, as customers and prospects research, compare, purchase, return, praise, and complain with great frequency and fluidity.
But now? In 2020? Hooo boy!
The pandemic has shifted e-commerce into a whole different stratosphere, which means more and more (and more) of your customers will be transacting and interacting online, and in social media. You simply cannot use your 2017, 2018, or 2019 holiday season playbook as a guide for your 2020 social media, especially in customer care.
So what CAN you do? Let's figure it out, together.
Jay Baer is the founder of Convince & Convert, a New York Times best-selling author of six books, a Hall of Fame keynote speaker, and the host of the popular Social Pros podcast. Jay partnered with ICUC Social for a very special broadcast to help you delight your customers this holiday season. Jay will share six, specific things you need to start, stop, or change as you get ready to win the all-important fourth quarter.
And, because everyone is so busy at this time of year, the entire program is just 10 minutes long. That's right, legitimate advice and counsel in the amount of time it takes an unmotivated barista to make a gingerbread latte.
Tune in for this fast-paced, fun, and factual session.
Can't make it live?
RSVP now to receive the replay immediately.