Eero Martela, Columbia Road – Key building blocks of a winning end- to-end customer experience

As the Managing Partner at Columbia Road, Eero has been in the prime spot for seeing how digital commerce has transformed for the past 8 years. In his closing keynote at the Digital Commerce Forum 2024 Eero shares the building blocks of a winning end- to-end customer experience.

"A winning customer experience needs to be smooth as butter, engaging as a teenage crush."