Webinar: 10 tricks to take your webinars from boring to buzzworthy by VentureBeat

10 tricks to take your webinars from boring to buzzworthy

About

Audience expectations for webinars have changed. Are you keeping up? From the initial email invite, to the registration page, to producing the live presentation, to the post-showplaybook, marketers must now seek to create moments that set your webinars apart and drive deeper audience engagement and participation.

Join industry experts as they bring to light ten actionable and practical ways to reinvigorate your programs for success, including:

•Tips to ensure your webinars are audience-centric
•Innovate ideas to engage with a virtual attendee
•Best practices for cohesively weaving webinars into your event channel

Presenters

Laura Grandi-Hill

Event Marketing Manager, Airbase

A Bay Area native, Laura is the Events and Community manager for Airbase, the leading spend management platform for small and midsize companies. For over two years, she has been managing Airbase's events, webinars, and community of finance professionals (now grown to 2,900+ members!). Laura has over a decade of experience managing corporate events and trade shows, planning off-sites and hackathons, running webinars, running marketing campaigns, and creating playbooks for all things lead gen.

Hayley Haggarty

GM of Events, VentureBeat

Hayley Haggarty is the GM of Events at VentureBeat and in her previous position, ran event businesses within Informa for 13 years.

Patrick Smith

SVP and CMO, Cvent

Patrick Smith is the SVP and CMO of Cvent. He leads a team of 275 marketers in the global development and execution of initiatives and campaigns that build brand awareness and drive demand for Cvent’ssoftware platform, including its event marketing and management solutions.

Stewart Rogers

Moderator, VentureBeat

Stewart Rogers is a journalist, analyst, public speaker, author, startup founder, musician, and "digital nomad."

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