About
EDGE Venues are delighted to present our second Digital Marketing Masterclass in conjunction Anicca Digital

In this webinar, Chris Dowse will explain the benefits of supplementing your organic (free) social media posts and community engagement, with Facebook and Instagram advertising.

With very sophisticated targeting options you can use Facebook and Instagram to target both a B2C and a B2B audience; perfect for promoting your venue or destination, to a huge range of potential customers. For some advertisers, you may also want to consider creating a feed from your website, which can be used to create dynamic ads for dynamic remarketing activity (based on the pages they visited on your site).

EDGE Venues will cover and give you a how to guide to maximise your visual opportunities on EDGE using Pictures and Video
Agenda
  • Introduction and Polls
  • Promoting your venue or destination using Facebook and Instagram
  • How to maximise your visual opportunity on EDGE
  • Questions and Wrap-up
Presenters
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Tracy Winsworth
Managing Director - EDGE Venues
Tracy Winsworth has worked at Trinity and now EDGE Venues for over 10 years initially heading up all of the finance function. After a couple years Tracy was keen to get more involved in the industry and moved to the role of Commercial Director, responsible for all preferred partnerships with suppliers.

EDGE Venues was launched in December 2018 and Tracy was heavily involved in promoting EDGE to venues, but more specifically to groups which she had build strong relationships with during her role as Commercial Director. Recently promoted to Managing Director of EDGE, Tracy is now involved in all aspects of the business including sales and marketing.
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Chris Dowse
Head of Social Media - Anicca Digital
With nearly 10 years experience in multi channel creative and media planning and strategy Chris joined Anicca in 2019. Having worked both client and agency side Chris has seen both sides of the client/agency relationship and what it takes to create successful strategic partnerships.. Taking up the role of social media specialist at Anicca Chris hopes to help clients benefit from the full potential of the growth and creative opportunities that are becoming available across different platforms.
Chris divides his spare time between playing football, drone photography and seeking out new street food vendors around Nottingham.
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Claudine Edgcumbe
Director of Sales EDGE Venues
Having previously worked in Digital Media and Publishing for the last 10 years, Claudine Edgcumbe joined EDGE Venues in September 2019, taking on the newly created role Director of Sales.
Claudine's focus is keeping all our venues up to date with everything on EDGE and ensuring all venues are aware of all the benefits of upgrading to EDGE and how EDGE is an important part of a venues Marketing Strategy.
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