Snapchat & Instagram Stories for Journalists

Snapchat and Instagram have become legitimate distribution outlets for news publishers, including at CNN, the Wall Street Journal, Vox, Mashable, Buzzfeed and many more. This training will teach journalists and storytellers how to use Snapchat and Instagram Stories to strengthen their audience engagement, especially among millennials and other early adopters of these "ephemeral messaging" platforms.

Drawing on real-world case studies, this course will show how Instagram and Snapchat can be used to respond to unfolding events in real time and (believe it or not) even tell substantive stories. This training will cover the culture of Snapchat and Instagram and equip participants with tactical skills they can use on their own accounts.