About
How are marketers and publishers preparing for a post-cookie world? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out.

In this webinar, Alexandra Theriault, Lotame’s Chief Customer Officer, will present key survey findings from "Beyond the Cookie: The Future of Advertising for Marketers & Publishers" to set a baseline for our live case study discussion.

Alexandra will be joined by Advance Local and Rush Street to walk us through how they're actively implementing and testing identity solutions, and what they’ve learned along the way.

In this webinar, you'll learn:

  • What keeps marketers & publishers up at night

  • How will investments pivot

  • What should the future of digital advertising look like

  • How to test identity solutions


Sponsored by:

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Presenters
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Alex Theriault, Chief Customer Officer, Lotame
Alexandra Theriault is the Chief Customer Officer at Lotame, leading the organization’s customer focus, programs and strategy across six continents.

Alex brings 15 years of experience designing, developing and delivering world-class customer success for global brands, agencies, platforms and publishers across the martech industry. She serves as an advisory board member on Lotame’s Diversity & Inclusion council, and served as an advisory board member for a martech start-up in the affiliate space.

Prior to joining Lotame, Alex was with IndustryBrains, a leader in monetizing B2B & Financial publisher content through contextual advertising, a subsidiary of Marchex. Alex holds a BA in Marketing and Business from the Whitman School of Management at Syracuse University.
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Scott Lawrence, Sr. Director, Programmatic, Advance Local
Scott Lawrence is the Sr. Director, Programmatic at Advance Local, one of the largest local news companies in the United States. Scott leads the Programmatic Direct team and looks after the demand side of the business working with DSPs, SSPs, agencies and other demand sources to improve inventory yield and increase the revenue it earns from the content it creates.

Prior to Advance Local, Scott worked for the Oregonian Media Group (an Advance affiliate) in various digital ad sales and strategy roles. He has worked in television, print, and digital advertising for more than 10 years, spanning both agency and publisher businesses.

Scott holds a B.S. in Business Administration from Pepperdine University in Malibu, CA.
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Joe Campbell, Manager of Digital Media, Rush Street Interactive
Joe Campbell is a 2017 graduate of Ohio University and currently the Manager of Digital Advertising at Rush Street Interactive. Joe handles all in-house digital and programmatic buys. Joe spent 4 years at OMD working in programmatic across a wide variety of clients including Juul, Pepsi, Cars.com, BMO before transitioning to the current role. Joe enjoys watching all Pittsburgh sports.
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